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How to Create a Project Communication Plan (+ Downloadable Template)


Looking to optimize your team and value but need a project communication plan example? We’ve got the info and template you need to get started.

What Does a Content Marketing Strategist Do?


A content marketing strategist plays a crucial role in developing, communicating and executing a digital strategy. Learn more about this important position.

How To Conduct a Content Marketing Audit (Infographic + Downloadable Template)


In this guide, I’ll walk through exactly how you should approach and carry out your content marketing audit from start to finish … and for maximum results.

Flywheel Marketing: A Complete & Actionable Guide


What is flywheel marketing and how does it differ from other marketing models? Learn how to generate leads and turn prospects into repeat customers here.

Content vs Context: If Content Is King, Context Is Queen in Marketing


Learn about the difference between content vs context and how you can apply it to your own marketing efforts.

Top 10 Best Company Newsletters for 2022 (Infographic)


Check out the cream of the email newsletter crop to see what experts are doing to engage readers and achieve high ROI.

HR Industry Content Marketing Benchmark Report for 2022


“How do we measure up to our competitors?” We’ve been asked that question hundreds, if not thousands of times. And more often than not, our answers are anecdotal and unscientific. […]

Basic Marketing Fundamentals: The 7 Ps of Marketing (Infographic)


Marketing encompasses the strategies and tactics brands use to promote their products and services to consumers.

What is SaaS Marketing? 2022 Tactical Guide


What is SaaS marketing? It’s focused on generating sales leads for cloud-based software solutions. Ace your SaaS marketing campaigns with our tactical guide.