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Brand Attributes: What They Are and How To Define Yours (Infographic)


Brand attributes are inherently and intentionally part of your brand. Here’s what this looks like in action.

A Modern Guide to Marketing Information Management


What is marketing information management, and how can you construct a system to best manage all of your digital assets? Learn how in this guide.

Pepsi Marketing Strategy: 4 Takeaways From 55 Years of Advertising (Infographic)


From the fable of Crystal Pepsi to the success of the Pepsi challenge, the marketing strategy of this soft drink giant over the years has plenty of takeaways for advertisers and marketers.

5 Marketing Message Examples and How to Build Your Own


Powerful brand messaging leads to better lead generation. Here are some of our favorite marketing message examples and how to craft your own.

The Difference Between PR and Marketing & Why It Matters


What exactly is the difference between PR and marketing? Learn why every PR activity should align with your marketing efforts for an effective communication strategy.

How to Nail Your Blog Format Every Single Time


An exceptionally simple guide on how to format blog posts to maximize engagement.

10 Black Friday Marketing Ideas to Inspire Your Brand This Year


Make your Black Friday campaign one for the ages this holiday season. Consider these Black Friday marketing ideas for some seasonal inspiration.

Where Branded Content Marketing Fits into Your Content Strategy — with Examples


Here’s a look at what branded content is and how it fits into a content marketing strategy, with a few prime examples of branded content.

The 7 Functions of Marketing: A Field Guide (Infographic)


Brush up on the 7 main functions of marketing to better understand how your efforts impact just about everything your business does.