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Top-of-funnel marketing tools: Content for brand awareness & SEO


Web marketing success starts when you get on your customers’ radar through SEO and brand awareness. Here’s how to use content for these goals.

Promotion power: Content distribution increases organic traffic 197%


Find out how one of Brafton’s clients increased its organic search traffic nearly 200 percent with a content distribution strategy.

Beyond the content calendar: 4 elements of a kickass content strategy


A good content marketing strategy is more than a calendar mapping out your publication dates. It’s an entire strategy built on goals, production plans and analysis.

7 branded GIF ideas for your content marketing


You can generate engagement and show your company is hip to what’s hot by seasoning your content with pop culture GIFs. But another approach is to turn YOUR branded materials into GIFs to really make your company part of the action.

4 signs your in-house content marketing strategy isn’t cutting it


Here’s a list of four tell-tale signs that will help you decide if it’s time to consider alternatives to your current content marketing efforts.

Do you produce content that influences B2B purchases?


Most companies produce some content for social media, but they may not be sharing the RIGHT kind to drive results.

The content strategy that generated 17% more conversions in a quarter


Content marketing generates impressive results for companies when they build strong strategies. Here is how one of our clients increased conversions 17 percent in a quarter.

Employee Spotlight, Meet John, tech manager


Tech manager John Parks discusses the importance of having a web dev. resource on your marketing team and more in his Employee Spotlight.

Brafton webinar sneak peek: Content marketing Q&A with Brendon Cottreau


A look at Brafton’s upcoming webinar “6 Business Goals for Content Marketing” with host Brendon Cottreau.