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Blog categories: The menus of the content marketing world


A blog without any categories is sort of like a chronological Cheesecake Factory menu. Chaos.

8 Influencer Marketing Statistics To Guide Your Strategy


Influencer marketing helps you build and convert audiences. Here’s what to know as you formulate your influencer strategy.

What is a blog? The complete guide to achieving real results with blogging


Are you ready to start a blog for your brand? Or just want to know how to get better results out of your existing blog? Read on to find your complete guide to setting up and executing a branded blog.

10 content distribution strategies explained and ranked


Updated December 6, 2019 “This infographic looks great! But what should we do with it? How many times have you uttered these words? How many times have your clients uttered […]

Push notifications marketing: How to extend your content’s reach


Let’s talk about push notifications – and how you can make yours stand out from the growing number that users receive each day.

How does pay-per-click work? And other PPC questions answered


Pay-per-click advertising can drive traffic to your website and increase brand recognition and visibility. But it’s a strategy that must be done right. Here’s what you need to know.

Why you shouldn’t budget for paid content syndication in 2019


Find out everything you need to know about paid content syndication – namely, why it’s not right for your business.

Display vs native advertising (vs. content syndication): What’s the difference?


A quick primer on digital advertising and where it fits into content marketing.

Write less, promote more: The beginner’s guide to repurposing content for social media


If you aren’t repurposing your content for social, what are you doing?