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8 undisputed ways to convert employee advocacy into content marketing ROI


Employee advocacy is the hidden jewel of marketing. It’s never spoken of, yet it can reap huge rewards for brands that are looking to polish their tactics for greater reach.

6 Experts Share the Positives and Negatives of Influencer Marketing


We tap into some industry expertise to get a sense of the perks and potential drawbacks of influencer marketing.

What is guest blogging? A modern guide


Here’s your guide to everything you ever wanted to know about guest blogging and how to make it successful.

How to prepare for WordPress 5.0 with the new Gutenberg editor


Wordpress is getting a new update, Gutenberg 5.0, and you may notice a big change to the way you edit your pages and posts. Don’t panic, we know change is scary, and we’re here to walk you through everything you need to know.

Everything you need to know about earned media (infographic)


Earned media is about identifying your influencers and converting them into brand advocates.

Gated content: Everything you need to know


Gated content: Some love it, some hate it, but it really does work.

How to create a content inventory


A content inventory is the architecture holding together your various marketing campaigns. It compiles all of the assets across your domain and organizes them in a way that you can make content decisions as efficiently as possible.

A content marketer’s guide to distributed content


The vast majority of content published on the web sees close to zero engagement. Here are the best tips and tricks for distributing your content effectively.

10 best WordPress plugins for blogs


WordPress may have more than 55,000 plugins, but at the end of the day, these 10 will probably do the trick for your business’s blog.