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Why frequency matters for your Facebook ads


How many times do customers need to see an ad before they buy? Advertising has been around as long as humans have existed – yeah, we’re talking about cavemen. However, […]

How to propel your brand forward with content distribution


You’ve got great content, but are you getting great traction? Here is your guide on how to get your content in front of your audience with the right distribution methods.

5 secrets for storytelling in the age of marketing automation


By Lee Hsieh, Digital Marketing Senior Manager at AIG Some marketing lessons never go out of style. Case in point: Effective storytelling remains a cornerstone of any successful content marketing strategy. […]

Are your ad dollars going to Tinder instead of Facebook?


It’s a typical post-workout Wednesday evening and you’ve settled into watching mindless television. You pull out your phone and think, “What’s my weekend plan? Perhaps I should try to find […]

How to flex your subject matter expertise with content marketing


Do you want your audience to rely on your brand as an authoritative voice? Then you’ve got to put your subject matter expertise to the test.

How to differentiate your brand from your founder


Ninety percent of American businesses are family-owned and operated, and many utilize their founders as the cornerstone of their brand. Even large, well-known brands like Harpo and Bloomberg are synonymous […]

How to supercharge brand trust with your content marketing


Trust translates to consumer attention and loyalty. How is your brand measuring up?

Top 6 LinkedIn Changes Rocking The Content Marketing World in 2017 (Updated)


From new lead generation opportunities to Sponsored InMail to video, we explore all the ways marketers can take advantage of LinkedIn’s makeover.

Mobile matters: Why mobile video is life or death for your brand


If you’re not sure why mobile matters for your video marketing strategy, it’s time to remove the ultra-dark sunglasses you’ve apparently been wearing and take a look around. Chances are […]