Why Professional Web Design Matters
Your website needs to harmonize functionality with beauty, enticing visitors to explore pages while supporting your commercial and marketing efforts. It’s a careful balancing act between utility, aesthetics and tangible results.
In a digital world, your website may be more important than your storefront. A good website serves as the home-base for digital marketing campaigns and lead generation initiatives.
But it’s more than that. Your website gives your customers a sense of who you are as a company. The digital experience you create is going to offer them a hint as to the customer service they can expect, and that means you can’t shortchange your website design.
Potential customers will find your site from organic search, social media, ad campaigns and through routes you may not have even considered yet.
When they arrive, it’s your web design that will tell them what you’re all about & why it should matter to them.
1. Review Site Architecture
Before we get started, we want to know how your site is currently organized, and whether it’s in-line with the best practices for your industry. We’ll make suggestions for how to re-organize your pages and navigation, visually delivered via wireframe.
2. Collect Website Assets
Maintaining brand consistency is important in a website redesign, as returning visitors should recognize immediately that you’re still you, just with a new look. You’ll provide the logos, colors, typefaces and other elements that define your brand so our designers stay on-brand throughout the process.
3. Create Beta Site
Your web designer will create a fully functioning website on our development server. You’ll have the opportunity to explore it as if it’s your actual site, pointing out changes you’d like to see and the parts we got just right. Three complementary rounds of edits ensure your completed redesign is perfect.
4. Conduct Quality Assurance Testing
Once you give us the thumbs-up on your custom web design, we’ll make sure the look and layout remain consistent across all devices (desktop, mobile and tablet) operating systems (including iOS and Android) and browsers, (Google Chrome, Mozilla Firefox, Safari and others).
5. Launch the Site
With your site polished and ready to go, now’s the time to launch it. We’ll work with you to determine the right day and time to go live with the new-and-improved site. Your consultant can create a go-live plan that helps ensure it’s crawled correctly and communicated across your audiences, including submitting your new sitemap to be indexed by the leading search engines.
6. 30-day Support Period
Following your site launch, we’ll be on stand-by to help out with any issues or questions that may arise. We’ll also train you on the new site so you and your team feel completely comfortable with making changes to the copy or other on-page elements. If small changes are necessary during this period, we’ll take care of them in a timely manner.
See Our Work
We built a custom WordPress theme, developed, designed and launched a new website, and much more to help our client Saphisle grow its business.
From blog content to technical writing, social, video, website design & more, we’ve helped refine nearly every facet of IDI’s digital presence.
Since 2014, Brafton has helped Inspirage, a global consulting firm and supply chain integrator, earn traffic with strategic digital marketing.
End-to-End Website Design Services for Every Need
Brafton web design services run the gamut from redesigning existing sites to crafting new websites from the ground up. User experience informs every decision we make to build a website that puts your brand in the best position to compete in an increasingly crowded digital marketplace.
Our web design services and solutions include:
Brafton web designers and developers outline the skeleton of your site, giving you a structural blueprint of your website, including the layout of different pages. Our web design service also accounts for responsive design demands, producing wireframes that are customized for different devices and platforms.
Mockups go a step beyond wireframes, adding more graphical elements to flesh out your website’s visuals. Brafton’s talented website designers create mockups that give you a sense of how your finished website will look and feel. Every mockup project is carefully tailored to the client’s business model, target audience and marketplace, incorporating the nuances of their industry into the design.
Mockups can extend to every corner of your sitemap, providing a comprehensive overview of the layout and design of your website before design work gets underway.
Responsive Web Design
It’s a mobile-first world, which means having a mobile friendly website is critical. Search engines reward websites that are able to deliver strong UX to a wide variety of users (mobile, browser, desktop, etc.), making a responsive website an important element to any SEO strategy.
Brafton development teams consult you on every aspect of responsive web design, ensuring that your finished responsive website is ready to engage users across all device types, from mobile to PC. Driven by responsive website design best practices, we help your site rank higher in search engine results pages (SERPs) and deliver a better user experience to the widest audience possible.
Performance metrics such as page speed are important criteria for search engine ranking. Routine site checks are essential to ranking higher in SERPs, holding search positions for top-performing landing pages and directing more organic traffic to your site.
Website audits assess your website’s performance to better understand what changes need to be made with a site redesign to better serve your marketing needs. Brafton teams thoroughly check technical factors that could impact your search ranking and outline actionable steps to improve them.
Graphical components give your site life, adding eye-popping visuals that draw in visitors and appeal to their senses. Brafton’s experienced designers work with your team to ensure every graphical element aligns with your brand guidelines and standards, creating a website that fully reflects who you are and what your message is.
Our graphic design services are continually expanding, incorporating more sophisticated forms of visual communication to engage users and tell your brand story.
Landing Page Design
Brafton’s production teams collaborate to create landing pages for your website that boost SERP rankings and bring qualified organic traffic to your site. A team of professional writers create landing page copy that’s carefully researched and crafted to rank for targeted search queries.
Graphic design teams produce detailed page layouts that showcase the finished look of your landing pages before they are published on your site. Our website designers thoughtfully select each graphical element to create the best user experience and support your marketing and commercial goals.
Seemingly insignificant backend factors could have a profound impact on your site’s search ranking. Brafton’s SEO team supports website design or redesign projects by closely analyzing site health and checking for issues that could prevent your website from reaching its full potential. We thoroughly assess every aspect of your website, using site crawls, content checks, landing page analyses and more, to flush out underlying problems that may hurt site ranking and performance.
Web Hosting Consultation
Although Brafton does not directly offer web hosting services, we can provide our years of experience to help answer any questions you have and help you find the right website hosting solution for your business.
Our website designers, developers and consultants have worked with virtually every content management system and hosting platform in use today, and we are more than happy to share our insights with your technical teams. Even if we can’t deliver a hosting service ourselves, we can point you in the right direction.
New Website Design
If you have a small business in need of a new website, or even if you’re an established organization looking to start fresh, our team will work with you to understand your goals as a company and craft a website that delivers.
We’ll help you:
- Design a sitemap.
- Craft your tone of voice.
- Write new landing page copy.
- Select reporting metrics.
- Put together a content marketing strategy to bring it all together.
We’ll help you build everything from scratch, so you can go from having a less-than-ideal online presence to standing out from all of your industry competitors.
As you learn more about the way users interact with your site through customer feedback and reporting tools like Google Analytics, we can help you fine-tune your content marketing strategy to optimize the pages that need a little help and drive further traffic to your site.
Additional Marketing Services
Your website is the backbone of your digital marketing initiatives. That means simply having beautiful site design is only one component of taking control over your digital presence. To really bring your site to every potential customer — and get the ROI from all your hard work — you need to craft a content marketing strategy that puts you front and center on all the channels they’re using.
Your dedicated content marketing strategist (CMS) can brainstorm the many ways you can leverage your site to benefit your marketing goals. Whether you need blog content, a social media strategy, custom videos like testimonials or animations, or something else altogether, you’ll have a team of SEO and content experts behind you every step of the way.
Brafton website design services
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Build a Better Business Through a Better Website
Your website is your digital storefront and, in many ways, it’s even more important to your business than a traditional storefront. Turn your website into your business’s greatest asset by making it easier for prospective customers to find you online, impressing new visitors, engaging returning users, generating qualified leads and producing more revenue.
In-house design teams may not have the time, resources or specialized knowledge needed to meet your goals, whether you want to build an e-commerce website, brand website or microsite. Working with a professional website design team gives you the benefit of their experience, skills and expertise – without taking internal resources away from other important jobs.
Brafton website design services and solutions finetune every aspect of your site to better support your marketing and commercial goals in a constantly shifting digital landscape. We use our years of experience and keen understanding of search engine optimization and content marketing best practices to tailor every web design project – whether it’s a simple redesign or full teardown – to increase search ranking, online visibility and engagement metrics.
Unlock the full potential of your brand’s website today.