How Social Media Management Works at Brafton
When you work with Brafton, you’ll work with a dedicated account manager who is experienced in the many aspects of comprehensive digital marketing strategies.
You’ll also work closely with a dedicated social media expert who will develop a keen understanding of your brand, values and audiences, then carefully create a targeted social strategy that will deliver results. Finally, we’ll show those results during monthly reports on your social media campaigns’ successes, and make suggestions for further improvements.
Brafton manages organic posting and social ads on the social channels of your choice.
We work through a tiered system, with each social media package consisting of 1 or more social media networks:
- Bronze: 1 social media channel.
- Silver: 2 channels.
- Gold: 3 channels.
- Platinum: 4 channels.
- À la carte: Create a custom social media plan + add in our other services.
Social media campaigns serve many essential marketing functions, from brand awareness and relationship-building to targeted audience engagement and lead generation. Brafton’s expert social strategists have the experience and skills to:
- Increase followers.
- Optimize content curation.
- Post on a regular basis.
- Drive traffic to your website through social media platforms.
- Participate in compelling conversations to enrich your social media presence.
- Manage influencer relations with thought leaders in your industry.
- Help maintain optimal settings for your social media accounts.
Our social media marketing services are wide-ranging to cover any social media-related need you may have.
Here’s a rundown of our most popular social media packages:
Organic Social Media Posts
Brafton social media strategists may post content on your behalf as part of an à la carte option separate from regular channel management.
In addition to one-off posts included in your chosen social media package, this may include:
- Uploading YouTube videos.
- Creating custom Snapchat geofilters and post-specific images.
- Developing Instagram Stories.
- Promoting LinkedIn Articles.
- Distributing Facebook forms.
- Live Tweeting an event, remotely or in person.
- Managing social media campaigns.
- And more.
Each social media post created by our expert strategists is designed for specific objectives in mind. Live Tweeting is great for demonstrating your expertise in your industry, whereas social media contests are excellent for lead generation and brand recognition, for example.
Whatever your goals for your social media channels, our specialists can help you achieve them through strategic campaigns and intelligent post strategies. All à la carte options come with detailed performance reporting, along with suggested next steps and future campaign ideation.
Social Media Advertising
Targeted advertising across major social networks is a highly effective strategy for engaging audiences, generating leads and driving conversions. Brafton social media strategists will create and manage all social ad campaigns on your behalf. Each campaign will include in-depth reporting across platforms and can feature custom imagery.
Paid social can jumpstart your social media marketing efforts by ensuring the right people see your messages at the right time. Our social strategists work closely with our consulting, graphic design and video teams to create eye-catching, dynamic ads for specific social media channels.
Whether you need a Facebook ad, sponsored post on LinkedIn, Instagram carousel ads or something else, we can develop the social media advertising strategy that will help you reach your business goals.
Social Engagement Videos
Make a strong statement with a strong video. Social engagement videos catch the attention of social media users scrolling through their feeds, and give you a rare opportunity to hold it.
We can create a social engagement video that will make the most of that opportunity. Our in-house videographers and animators will create an on-brand video that your audience will appreciate – and maybe even share with their network!
Just being on social media isn’t enough. Brands also need to be aware of how their image is perceived by their audience and others.
Social listening is the act of discovering what others are saying about a brand, their products, their industry and more. Doing so gives you insight into:
- Positive comments that you can share with your audience.
- Negative feedback that you can address.
- Industry conversations that you can offer valuable contributions to.
By continuously conducting social listening, your social media strategist will uncover opportunities to bolster your social presence and improve brand perception.
At Brafton, we believe that every digital marketing decision should be data-led, including your social media strategy. That’s why every social media plan automatically comes with monthly reports that show how your posts are performing.
Even if we’re not heading up your social media activities, we still want your plan to be led by data. We can create custom reports based on social media channels or specific campaigns. We start by auditing the social media profile or profiles of your choice to identify areas that require attention, then make recommendations for improvement.
After that, we can create and implement a posting schedule, or assist by way of content creation and consulting.
Social Media Makes Your Brand Sociable
Every brand should be on social media in today’s digital landscape. There isn’t a single industry or vertical whose audience isn’t on social media, somewhere.
Our social media strategists will find where your audience is and develop the right strategy to capture their attention.