What is content re-optimization, why do you need it and how do you do it?
“If it ain’t broke, don’t fix it” is one of those maxims that should be applied sparingly in content marketing.
Case in point: Digital marketers everywhere are buzzing about content re-optimization.
The idea is simple in theory. You take a piece of content that’s working OK – but could use some improvement – and you re-optimize it to perform better on search engine results pages (SERPs).
Download this guide to learn:
Ready to start re-optimizing?