When Do You Need Marketing Consulting Services?
Some companies can manage their marketing needs on their own. But those businesses
have enormous, dedicated marketing departments with team members who specialize
in every conceivable concentration.
Few organizations have the resources, expertise and time needed to keep up with marketing
trends and optimize their strategies accordingly. Even large corporations struggle with the break-neck
speed of digital marketing, and may need the assistance of a consulting firm.
Businesses that stand to benefit from marketing consulting services
typically meet any of the following criteria:
- Lack a comprehensive marketing plan that
covers every channel and touch point.
- Maintain an underperforming brand
presence across any marketing channel.
- Lag behind the competition on key
- Struggle to convert site visitors into
qualified sales prospects.
- Fail to see adequate ROI on inbound
- Have an incomplete marketing strategy
that does not synchronize every relevant
touch point and channel.
- Lack insight into marketing campaign
- Unable to leverage metrics and data to
improve marketing efforts.
- Silo off marketing efforts across different
stakeholders, with little to no coordination.
Why Work With a Consultant?
Working with a marketing consultant gives you direct access to a team of experts who live and breathe digital marketing all day, every day. Brafton consultants understand how every part of your marketing strategy impacts performance. They can tweak and finetune your marketing efforts to get better results.
Our marketing consultants are well-versed in the many factors that determine digital marketing success, including:
- Strategic marketing.
- Project management.
- Persona development.
- Email marketing.
- Web development.
- Content creation.
- Performance analysis.
- Sales and marketing.
Think of us as an extension of your organization and your marketing team. We’re here to fill knowledge gaps, lend our specialized expertise to your marketing efforts and produce better results for your campaigns.
We’re here to fill knowledge gaps,
lend our specialized expertise to
your marketing efforts and produce better results for your campaigns. _____________
Social Media Consulting Services
Social media networks are great places to interact with potential and returning customers and start establishing a digital presence for your brand. Brafton’s social media consulting services are tailored to each of our clients, accounting for your industry, your brand and your audience. We steadily build your social media presence, increasing your followers, working with industry influencers and guiding users to your other channels.
Website Design and Audit Services
Your brand website is the centerpiece of your digital marketing strategy, but it needs to be fully optimized to produce the best results. Our website audit services run a comprehensive analysis of your site’s performance, scrutinizing factors that impact search ranking, domain authority and user experience.
With those insights, we can guide website redesign efforts to increase your brand’s online visibility, rank higher for search queries and support the customer journey from one end to the other.
Email Marketing and Automation
Email remains one of the most important channels for digital marketers, supporting lead generation, prospect nurturing and brand awareness objectives. Brafton offers a host of email marketing services to support your marketing strategies, generate conversions and produce tangible results for your business.
Our email automation capabilities simplify and accelerate your email marketing efforts, reaching more potential customers with far less effort.
A good retargeting strategy can keep your brand top of mind for potential customers even when they’re not visiting your site. Retargeted ads remind past visitors to come back and peruse your offerings or catch up on your latest content. Paired with third-party data and web analytics, retargeting strategies can even help brands reach out to customers who have never visited their site.
Cutting-Edge Strategies and
Brafton marketing consultants can package the right retargeting strategy that builds brand awareness and drives more valuable traffic to your site.
The digital marketing landscape can change in a flash, and not all businesses have the in-house resources or expertise to keep up with new developments. Whether you’re a small business or large enterprise, Brafton’s marketing consulting services can help you stay ahead of the competition with cutting-edge strategies that generate crystal-clear ROI.