We’ll start by diving into your brand and analyzing your target audience to make sure we’re reaching the right people.
Then we’ll develop a lead generation strategy and implement digital marketing tactics that increase awareness and interest for your company.
Once we have their attention, your prospects will be on the path to making a purchase and the conversions will start rolling in.
The goal of inbound lead generation is to reach people organically, as opposed to cold calling or other disruptive outreach methods. When someone has a genuine interest in your company, the transition from prospect to customer happens much more naturally.
With a wide range of inbound marketing strategies in our wheelhouse—from social media marketing to targeted B2B lead generation—our inbound lead generation services will guide leads through your sales funnel with greater success.
Social Media for B2C and B2B Lead Generation
Social media is an effective lead generation tactic for both B2C and B2B companies, though the most successful platform will vary based on the target audience for the product or service.
Our social media marketing services include organic posts and social ads on the channels of your choice, such as Facebook, Twitter, LinkedIn, Instagram, YouTube and Pinterest.
Brafton social media strategists can help you with everything from custom content creation and targeted campaigns to social listening and reporting, allowing you to achieve your lead generation goals and more.
B2B Lead Generation Services
The Brafton team of specialists will use proven inbound lead generation tactics for your company, and we’ll cater them specifically to your buyer personas, longer sales cycle, business audience and sales strategy.
Our lead generation strategies utilize a combination of digital marketing tools that suit your company best, such as social media, email marketing campaigns, blogging, search engine optimization and more. The focus will be on value-added content like white papers, eBooks, videos, infographics and thought leadership articles that are more likely to attract and engage your B2B prospects.
With our lead generation agency on your team, the highest-performing B2B lead generation techniques will officially be in your wheelhouse.
Lead Magnet Creation Services
This lead generation service can help you incentivize leads, impress prospects and boost your lead generation efforts. A high-converting lead magnet includes engaging content, a landing page, call-to-action, gated content form and an autoresponder email.
Brafton’s team of copywriters, graphic designers, animators and videographers can create eBooks, online courses, quizzes, reports, workbooks and more to dazzle viewers and get them on your good side.
Content Creation Services
Here at Brafton, we live and breathe content marketing. Blog posts, white papers, eBooks, infographics, case studies, website copy, video scripts—you name it and our content writers can create it. When they’re done, our in-house designers and videographers will get it ready for the big screen.
Digital Marketing Consulting Services
Don’t know where to start? We do—and we’re up to date on the latest trends, social media changes and most effective marketing strategies.
As a leading digital marketing agency, our expertise includes marketing strategy development, search engine marketing, persona development, social media marketing, website design, email marketing and automation, retargeting and more.
With help from our marketing consultants, you’ll be able to attract, nurture and convert your leads like a pro.
If you want leads to find your company organically, your website should come up in their search engine results. Our SEO services can help you outrank your competition in search, which is ideal for boosting your inbound lead generation.
For many prospects, signing up for an email newsletter is one of the first steps they take when engaging with a new brand. This triggers the lead generation process, and the emails you send them after they opt in to receive your messages is the nurturing that could eventually lead to a conversion.
Our email marketing experts can do everything from drip campaigns to newsletters, and they’re just as eager as you are to turn prospects into conversions.
PPC Management Services
You can do a lot with organic marketing tactics, but sometimes pay-per-click ads are exactly what your company needs to get in front of the right audience. Our PPC strategists can help you build an ad campaign that supports your lead generation goals.