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What Is a Social Media Strategist, and What Role Do They Play in Your Marketing?

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Take a walk in a social media strategist’s shoes to find out what this role entails and why it’s key for marketing, advertising and branding!

12 Benefits of Social Media, and All the Ways It Can Impact Your Business for Good (Infographic)

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Using your social channels strategically can enable you to better support your brand messaging and image, connect with your audience and tell a meaningful story.

13 Surprising Benefits of Snapchat for Marketing (B2B and B2C) [Infographic]

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Home to 360 million users who represent more than $1 trillion in spending power, Snapchat is serious business. Discover the top benefits of Snapchat for B2B and B2C marketers.

How to Create an Instagram Content Calendar for Your Business (+ Downloadable Template)

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Check out some of our favorite business Instagram content calendar examples. Then download our free template so you can create your own.

When To Post on TikTok (& Other TikTok FAQs Answered)

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Learn when to post on Tiktok and other tips when it comes to creating content for this top social media platform.

Bringing Local Influencers Into Your Content Marketing Strategy: What You Need To Know

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Looking for more visibility for your brand? Local influencers could help you reach the metrics you’ve been looking for!

TikTok vs Snapchat: Differences, Pros and Cons

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TikTok and Snapchat may be worthy marketing investment opportunities to appeal to social media audiences. Here’s everything you should know about these apps.

Snapchat vs Instagram: Which Platform is Best For Your Brand?

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Take a deep dive into the key differences between marketing on Snapchat vs Instagram.

5 of the Best Types of LinkedIn Content to Post (Infographic)

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Check out the different types of LinkedIn content that can help boost your content marketing strategy.