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What is a UX Writer (and Why Are They Integral for Marketing)? [Infographic]

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What is a UX writer? Find out who they are, what they do and why you should never tackle digital marketing without them.

Writing for High-SME Clients: Everything You Need to Know

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Creating content for high-SME clients can be tricky. It doesn’t have to be. Follow these tips to write great content for clients no matter how difficult.

15 Best Marketing Blogs to Follow

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Bookmark these marketing blogs to fuel your growth, expertise and curiosity. Never miss an algorithm update or marketing report ever again.

Understanding the 9 Major Types of Copywriting (Infographic)

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You may be a copywriter without even knowing it. Here are nine major types of copywriting you can use for your next marketing strategy.

4 Copywriting Skills You Need to Succeed (Infographic)

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Effective copywriting can bring in leads and grow your audience. But it can’t stand alone; companies need content marketing to build trust and position them as helpful resources.

12 Brand Positioning Statement Examples and Why They Work

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What does your brand positioning statement say about you? Is your brand motivational like Nike, environmentally focused like Patagonia or a trend-setter like Outdoor Voices? Maybe your company doesn’t sell […]

How to Structure a Blog Post — Must-Have Elements for Success

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The best way to structure the perfect blog post to deliver the best results, both for search engine optimization and reader experience.

How To Hook Readers With Your Blog Introduction (+ Examples)

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How do you hook readers and keep them on your blog post until the last sentence? We’ll cover all the do’s and don’ts, plus our favorite blog introduction examples.

4 Content Writing Examples to Help You Reach Your Audience

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Learn more about the different types of content writing with these detailed content writing examples.