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What is a UX Writer (and Why Are They Integral for Marketing)? [Infographic]


What is a UX writer? Find out who they are, what they do and why you should never tackle digital marketing without them.

Writing for High-SME Clients: Everything You Need to Know


Creating content for high-SME clients can be tricky. It doesn’t have to be. Follow these tips to write great content for clients no matter how difficult.

15 Best Marketing Blogs to Follow


Bookmark these marketing blogs to fuel your growth, expertise and curiosity. Never miss an algorithm update or marketing report ever again.

Understanding the 9 Major Types of Copywriting (Infographic)


You may be a copywriter without even knowing it. Here are nine major types of copywriting you can use for your next marketing strategy.

4 Copywriting Skills You Need to Succeed (Infographic)


Effective copywriting can bring in leads and grow your audience. But it can’t stand alone; companies need content marketing to build trust and position them as helpful resources.

12 Brand Positioning Statement Examples and Why They Work


What does your brand positioning statement say about you? Is your brand motivational like Nike, environmentally focused like Patagonia or a trend-setter like Outdoor Voices? Maybe your company doesn’t sell […]

How to Structure a Blog Post — Must-Have Elements for Success


The best way to structure the perfect blog post to deliver the best results, both for search engine optimization and reader experience.

How To Hook Readers With Your Blog Introduction (+ Examples)


How do you hook readers and keep them on your blog post until the last sentence? We’ll cover all the do’s and don’ts, plus our favorite blog introduction examples.

4 Content Writing Examples to Help You Reach Your Audience


Learn more about the different types of content writing with these detailed content writing examples.