High-Quality Content Drives SEO
Quantity-over-quality copywriting is obsolete. Yesteryear’s content writing service is insufficient for today’s SEO strategy. Modern search engines feature complex algorithms built to separate relevant, valuable online marketing from web content utilizing outdated SEO practices. Haphazardly inserting keywords into shallow content now only serves to damage your brand’s standing on search engine results pages (SERPs) and in the eyes of your target audience. That’s why every Brafton SEO writer is trained on the latest best practices, incorporating cutting-edge marketing techniques tailored to boost your online presence and cater to your readers’ wants and needs. Melding journalism, creative writing and digital marketing proficiency, our professional writers collaborate with strategists and SEO consultants to ensure every piece of marketing hits the mark, regardless of the type of content.
Brafton writers, strategists and consultants work together to develop an engaging content marketing strategy that resonates with potential customers and results in website content that ranks on SERPs. Your brand requires high-quality web content crafted with search engine optimization in mind.
Brafton SEO content writing services
give your site the opportunity
to rank on Page 1, drive traffic
& capture leads.
Serve Searcher Intent
Search engines are no longer fooled by keyword stuffing and other black hat SEO techniques. An “SEO article” loaded with desirable search terms is liable to do more harm than good for your SEO endeavors. Rather, modern search engines care about searcher intent. Your audience has questions, and your website content must provide answers. Our SEO experts help you satisfy searcher intent for each keyword you target. Our philosophy is one keyword, one blog post (or landing page) — no aimless “article writing” with multiple keywords peppered into your blog. Quality content crafted to serve searcher intent turns visitors into clients, and ensures your website isn’t lost in the digital shuffle. From commercial queries to informational searches, our SEO content writers work tirelessly to ensure your content marketing meets the demands of your target audience.
Search Performance Briefs
Our proprietary Search Performance Brief (SPB) is the apex of content writing for SEO. Your content strategist identifies keywords that are within your site’s ability to rank for, that have high relevance or commercial intent to your brand, and your potential leads actually search for. We then conduct advanced analysis to identify the topics that are being discussed in the top-20 results. We create a complete blueprint that will help your writer create the strongest piece of content for that topic possible. The resulting SPB includes: Keyword data, SERP targeting direction, TF-IDF (term frequency-inverse document frequency) evaluation details and much more. Finally, and most importantly, your dedicated SEO content writer weaves this information — and your brand guidelines — into the most comprehensive piece of content on the web for your target keyword. This is content writing for SEO perfected.
“We’ve had a number of the pages Brafton created go to the first page of search results. One of the pages has been our top converter for free trials.”
– Heather McLean, Customer Communications Manager at eSpatial
“When we started working on SEO and keywords for a web page, we went from pretty much unranked for that campaign to consistently being on Page 1 or 2.”
– Melissa Hide, VP Marketing & Brand Development at FFVA Mutual
“Now that we have regular content, we’re having so much more traffic to the blog. We’re also able to promote it more because we’re proud of it.”
– Kaitlin Pabon, Retail Marketing Manager at Decorating Den Interiors
Every piece of SEO copy that doesn’t receive an SPB — from blog posts to gated downloadable assets (e.g. eBooks and white papers) to press releases — is mapped out by our SEO content writers to ensure it serves searcher intent, supports your business goals, follows industry best practices, aligns with similar trending topics, features appropriate keywords and phrases and stands out from existing content on the web. Data-led content creation is the only way to optimize copywriting that will perform well on search and drive the most qualified traffic directly to your website. Project managers stand by to act as client advocates, examining every article outline for SEO and audience engagement opportunities. Following multiple rounds of edits and revisions, your content is delivered through our proprietary software.
Beyond SEO content writers, the Brafton team is composed of certified strategists and consultants experienced in developing effective content strategies that enhance SEO. Utilizing the latest techniques in line with your commercial objectives, your team will execute organic, long-term action plans designed to maximize your search engine rankings and ensure you stay on top. In addition to online marketing insight, team members leverage industry-leading software products and content development services to support your digital marketing efforts. We don’t just deliver routine metrics reports detailing your SEO progress and return on investment; we also conduct a competitive content analysis to identify potential SEO opportunities, and make sure you’re not falling behind the competition.
Media Boosts SEO
You must create quality content to perform well in SERPs, but SEO writing is not enough. Modern search engines give preferential treatment to websites featuring visual marketing assets, from custom images, infographics, to live video and animated clips. Visual content marketing engages website visitors and helps your content stand out from competitors. Don’t settle for an SEO article writing service that can’t also do visual content marketing. Enhance your content strategy and augment your SEO strategy by incorporating multimedia content:
Design makes you human. Great design makes you memorable. Brafton’s unlimited graphic design service can deliver artwork that underscores your brand message & captures the attention of your potential customers.
93% of brands acquire customers with video on social media. Video ads are the No. 1 way consumers discover new brands. And 84% of consumers say a brand’s video has convinced them to buy a product or service.
A lead magnet is exactly what it sounds like: Something you use to attract leads. Incentivize leads, impress prospects and prove your value with lead magnet content from Brafton. This is how you generate SQLs.
Social SEO Opportunities
Our team members don’t just create great content; they post it and promote it, too. Social media can be leveraged to help boost SEO standing, making it an integral part of modern optimization efforts. Brafton social media strategists design robust campaigns to generate website traffic, increase brand awareness, grow social links and demonstrate thought leadership. In conjunction with website-focused content marketing efforts, social strategies boost online presence while targeting potential customers where they spend their time.
User Experience Impacts SEO
Well-designed UX is not only vital for guiding web visitors and keeping them on-site, it’s essential for SEO. Organic sharing of your website is among the most important SEO ranking factors, and UX plays a major role in whether visitors will share your site with others. Our SEO consultants can identify potential problems with your website UX and recommend fixes geared toward providing an enjoyable experience that’s more likely to be shared. Consultants also conduct professional health checks on your website to resolve any lingering issues interfering with your SEO efforts.
Make Sure Your SEO Stays Strong
Creating SEO friendly content is not a one-and-done endeavor. It requires continual upkeep and constant content production to support relevance and value in the eyes of target audiences and search engines. SEO best practices are always evolving, with some changes toppling once highly-ranked websites and forcing them into the oblivion of SERPs. At Brafton, we’re not just in the business of article writing. Our expert writers, strategists and consultants pride themselves on staying up to date with SEO changes, providing appropriate recommendations to clients to keep search strategies effective for your business. We ensure that your SEO copy is always optimized to support your digital marketing strategy. It’s content creation with a purpose.
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