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White Paper Writing Services: Freelancers vs. Agencies


Looking for the best when it comes to white paper writing services? Discover the difference between working with a freelancer versus an agency.

Testimonial Design Tips + Examples You’ll Want to Follow


Want to highlight your customer stories? Check out these testimonial design tips and examples.

Cause-Related Marketing: The Best and Worst Examples We’ve Seen (Infographic)


Cause marketing often refers to marketing activities undertaken by a business for the purpose of promoting a good cause instead of simply soliciting purchases.

From Satisfied Client to Brafton Manager of UX and SEO: Arlene Mendoza


As a hard worker and lifelong learner, Arlene Mendoza thrives in her position as Manager of UX and SEO at Brafton. But she didn’t always work in this field. Check out her journey to Brafton — *sneak peek* it starts with aerospace engineering!

CRO Audits: How to Run Your Own + Follow Up Steps


Running CRO audits helps you identify why visitors to your website aren’t converting, which can help you improve the effectiveness of your site.


A Complete (and Actionable) Google Update History Timeline


Google’s search algorithm is the single greatest factor in how users find content organically. We’ve collected every important update since the year 2000.

Branding vs Marketing: Important Differences to Know


Learn more about the big differences between branding and marketing and how a master marketer can use both to their advantage.

What Does a Content Marketing Consultant Do & How Do I Hire the Right One? (Infographic)


A content marketing consultant is well versed in the industry and understands what it takes to stand out from the competition and generate leads using everything from white papers to infographics.

What Is a Content Hub? (Examples + Infographic)


A content hub can take your brand to a whole new level. Here’s what it is and how you can create an effective content-fueled experience for your audience.