When you meet a prospective client, you have the luxury of verbal communication and body language. One way to create this sense of personality online is through the words you use on your website. By publishing content that shows off industry expertise and highlights your company’s unique strengths and services, you’ll become familiar to online consumers.
Frequently updating your site content makes you a trusted source of information, attracting social followers and repeat site visitors. The more opportunities you have to engage consumers with your business’ winning personality, the more likely they will convert.
SEARCH ENGINE OPTIMIZATION
In today’s search space, content marketing is search engine optimization – just ask Google. Content of the highest editorial quality and relevance is cached and ranked by the search engines, drives traffic, improves organic search engine optimization and increases inbound links.
Publishing Brafton’s content to your site, in email newsletters and across social pages helps you engage your audience – wherever it is online. It also offers a complete brand experience for your site visitors, subscribers, fans and followers. The more touch points you have, the more likely you will reach a convertible audience.
There is a mounting body of evidence pointing to the fact that consumers prefer to do business with companies that offer rich information online – whether through search, social or email content. For example, one-quarter of Americans make purchase decisions based on blogs. Frequently updated social pages have helped 72 percentof social marketers close sales.